Editor’s Note: Deron Triff is a 1998 MBA graduate of the McGill Desautels School of Management. He has gone on to build a media career as Vice President of Digital Ventures for PBS in the United States, and most recently he served on the executive team at TED heading up media partnerships worldwide. Now, he’s working on the #2 business podcast in the world: Masters of Scale.
To skip straight to the podcast, click here.
The TED Radio Hour on NPR, TED on Netflix, TED Talks in Cinema, and the 100+ distribution partnerships across the globe are some of the accomplishments Deron is most proud of — cumulatively spreading TED Talks more than 100 million times a month.
Last year he left TED to build a content incubator called WaitWhat with June Cohen (who founded TED.com and co-hosted the annual conference with Chris Anderson over the past 11 years).
This week they launched a 10-episode podcast on iTunes called Masters of Scale. It is hosted by legendary entrepreneur and investor, Reid Hoffman. As you may know, Reid founded LinkedIn and was one of the first investors in Facebook, PayPal, Zynga and other Silicon Valley success stories.
In the show Reid tests theories (patterns he’s observed) about how companies grow from zero to a gazillion by unpacking the stories from famous founders. It’s full of wisdom, honesty and often hilarity. The season premiere is called “Handcrafted” featuring Airbnb co-founder Brian Chesky and unpacks Reid’s theory that to scale you have to do things that don’t scale.
Future guests include: Facebook’s Mark Zuckerberg and Sheryl Sandberg, Airbnb’s Brian Chesky, Endeavor’s Linda Rottenberg, Netflix’s Reed Hastings, Crisis Text Line’s Nancy Lublin, Google’s Eric Schmidt, Minted’s Mariam Naficy, and Bill Gates, among others.
To listen to Masters of Scale – the #2 business podcast in the world, click here.