Startup Spotlight: Unruly Studios – Where learning meets DDR

Editor’s Note:  This is a guest post written by Bryanne Leeming, who is a Bachelor of Arts and Science Graduate – Class of 2012 from McGill University and now the Founder and CEO at Unruly Studios, where they aim to provide kids with experiential learning while teaching them critical 21st century skills. Check out their Kickstarter project here.


If early exposure to coding can teach kids the fundamentals and get them ahead later in life, then why aren’t we getting more kids excited about coding?

How McGill led her to entrepreneurship

It’s been quite a journey but let me start by telling you a little more about my time at McGill that provided me with the foundation to get started with Unruly Studios.

I studied Cognitive Science, which gave me a deeper understanding of how we learn, how we make decisions, and how learning relates to computer science. During Dirk Schlimm’s Logic & Computability class, I realized that I had encountered the concepts as a kid while learning how to code playing computer games. They were exactly the same as those being taught in that class. And that got me thinking, if early exposure to coding can teach kids the fundamentals and get them ahead later in life, then why aren’t we getting more kids excited about coding?

Unruly Splats, our first product, is a set of programmable electronic floor buttons that kids can jump on and run around to code games that they want to play! To learn more or back us, head to our Kickstarter page!

So I started thinking about what I used to get excited about as a kid and it was always things that involved moving around and being social. I love sports and games like Capture the Flag! From my time working at the McGill Sports camp, I knew that kids still love to play like that. Many of those experiences led to my idea to combine physical and social play with STEM learning to create Unruly Studios. At McGill, I was part of the McGill Women’s Lacrosse, Student Television and was a member of the organizing committee for Ampersand Conference. I developed a multi-dimensional perspective through my years at McGill, and without realizing it I was learning to be an entrepreneur!

My mission is to provide kids with experiential learning while teaching them critical 21st century skills.

What Unruly Studios does

Unruly Studios is an EdTech startup in Boston that combines STEM education with active learning, physical play, intellectual stimulation, and social engagement. Unlike most STEM learning tools today, Unruly Studios encourages experiential learning and movement! Unruly Splats, our first product, is a set of programmable electronic floor buttons that kids can jump on and run around to code games that they want to play! Awesome right? You can learn more, and back our project on Kickstarter today – Tuesday, October 3rd!

If I were to really distill it, my mission is to provide kids with experiential learning while teaching them critical 21st century skills.

It was so exciting to reconnect with the McGill Community during their Boston tour the past month. It is exciting to see how far the entrepreneurial community there has come.

-Yours Unruly, Bryanne


Support Bryanne’s mission to make STEM fun for kids, by backing her Kickstarter project here!
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