What your Start-up can Learn from your Customers

Your most unhappy customers are your greatest source of learning – Bill Gates, 1999

Three Quebec entrepreneurs tell us how the Microsoft founder’s quote resonates with their experience in the start-up world. (View the full article on the National Bank’s Financial Tips website.)

Taking criticism is never easy…but for an entrepreneur, negative comments are more than a necessary evil: they are a treasure chest because they divulge what you have to work on, as Bill Gates explained in his book Business @ the Speed of Thought.

Mélanie Heyberger, cofounder and marketing director of Rachel’s Box, Marie-Philip Simard, president and founder of Chic Marie, and Christian Eve-Lévesque, cofounder and CEO of SpherePlay, agree with the former IT tycoon. They tell us why that is.

View the full article on the National Bank’s Financial Tips website.


The 2017 McGill Dobson Cup was powered by National Bank – check out who won this year.

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Dobson Chronicles

The Dobson Chronicles is the official blog of the McGill Dobson Centre for Entrepreneurship.